4. Environmental symbols matter, too.
Want to flex that you’re not only using highly sustainable packaging but purchasing from sustainable sources? Do it! Most buyers are familiar with at least one of the following environmental labels: Sustainable Forestry Initiative (SFI), 54%; Forest Stewardship Council (FSC), 45%; and Programme for the Endorsement of Forest Certification (PEFC), 42%. The well-known “recycling” symbol (“the Mobius Loop”) is recognized by 90% of consumers and is rated as being the most important.