1. BRAND IT.
Companies with the best unboxing experiences create custom branded packaging. This is packaging that is unique to you and includes your company name, logo, and any other graphics or text you want to include. It’s not just “any” box. It’s your box, and everything about it reflects your brand. According to a study by Dotcom Distribution, 40% of online shoppers would share an image of their purchase on social media if it came in branded packaging.
2. GO PREMIUM.
Use premium materials to create a sense of luxury.
One company that does this extremely well is Apple. All Apple products are delivered in minimalist white boxes with shimmering metallic letters. Boxes are made of premium materials with a soft-touch coating and fit the products like a tailored suit. Unboxing is truly a delightful sensory experience that makes people feel they’ve just done something special.
3. GET CREATIVE WITH INSERTS.
Don’t just send the product. Include inserts that delight,
as well. Examples include personalized thank-you cards or fun product-related information. One organic
goat-milk soap company, for example, includes a card with each bar of soap with a picture and the names of the goats from which the milk was taken. “Your soap was hand-crafted from the milk of Daisy, Lina, and Ana. They say, ‘Thank you!’” Think of unboxing as being like the product’s grand entrance at a royal event.
The more excitement generated around it, the more special the product—and by extension, your company—is perceived to be. If you’re going to make an entrance, make it memorable in the best possible way.