January 11, 2021
Great tips for how to reduce customer churn Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s […]
January 6, 2021
Understanding Customer Acquisition vs. Customer Retention and why you should Communicate to both audiences When developing a direct mail or email campaign, do you take into […]
December 14, 2020
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data […]
April 27, 2020
It was eerie. There was almost no email traffic or phone calls. We typically average about 150 calls per day. Needless to say, we were used […]