Aaron Smith - General Manager

Great tips for how to reduce customer churn Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s […]

Understanding Customer Acquisition vs. Customer Retention and why you should Communicate to both audiences When developing a direct mail or email campaign, do you take into […]

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data […]