Aaron Smith - General Manager

Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the total worth of […]

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning […]

If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in […]

As the temperatures rise and the days grow longer, it’s time to embrace the season of sun, sand, and strategic thinking. While your competitors may be […]