Aaron Smith – General Manager – PXI

Aaron Smith - General Manager

February 19, 2025

Use FOMO to Motivate Recipients to Action

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or “Fear of Missing Out,” is a powerful tool. Harnessing […]
February 5, 2025

5 Tips for Designing Personalized Direct Mail

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? […]
January 22, 2025

Direct Mail for Short Attention Spans

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy […]
January 9, 2025

7 Ways “Working Backwards” Keeps You on Schedule

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is […]