If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications […]
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing […]
Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you […]
You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets […]