Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It’s when people go on vacations, schools break for summer, and overall […]
You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. […]
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications […]
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing […]