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Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It’s when people go on vacations, schools break for summer, and overall […]

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. […]

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications […]

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing […]

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you […]

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets […]